Engine Optimization, Once you have your website up and running you may
wonder how to bring traffic to it. Most people start promoting their
websites at their own by blogging, directory submissions or paid listing
in search engines. And after spending lot of time and money, their
website do not appear in search engine rankings. According the available
statistics, 85% of users come to your website through search engines.
Search Engine Optimization is a process to make your web pages search
engine friendly, implementing the meta tags and keywords, content
optimization and finally working on link building to gain quality links.
A website can prove a most reliable and highly
profitable venture if promoted and marketed in a professional way.
Website is your organization's face to your online customers, hence
website promotion and gaining top ranking in various search engines like
Google, Yahoo, MSN, Altavista, Lycos etc. is very essential and
Your website may be very well designed having
attractive flash or pics, it might be very impressive to the users but
there are chances that it might not be seo friendly website.
Implementing Meta tags, keywords within the content, Image optimization
is the first and foremost step to be taken towards search engine
Keywords are, simply. All the efforts put in to
fine-tune your website for top rankings on Search Engines will not
pay-off if the targeted keyword is not right. The key here is to use
most relevant and important keywords in different parts of the website.
Instead of using all keywords at once, it is advisable to use the
keywords in several portions on your website. Higher relevance is given
to certain areas of the HTML documents by various search engines.
But for SEO to be really effective, it needs to be handled by web
professionals with specialized knowledge of web promotion and who has
sound knowledge and understanding of search engine algorithms. Achieving
top ranking in various search engines requires great deal of
specialized knowledge in the field where things are constantly in
changing. If you don't have the time to spend or complete knowledge of
the SEO process, you can outsource the search engine optimization
campaign to us to get your website top position.
I Star Web Solutions offer following search engine
optimization services for your website in order to get it optimized and
ranks higher :-
Choosing the right keyword is the first and the most critical step of any SEO Campaign.
Following are the Best Practices:
In the TITLE tag – Search results always shows the
title tag as your page title. The Title must be short and precise, say
6-12 words. The Keyword can be anywhere in the tag but preferably near
In anchor text – Anchor text with keyword focus from
external links is an important factor. Inbound links are considered
positive not only for the site but for the keyword as well.
In headings – The Keywords placed on the heading in
H1 is an important factor but the page should have actual text relevant
to the keyword. Try to keep the heading precise (7-10 words). It is good
to have the keyword as the first word of the heading.
In Domain Name – Domain names incorporating vital keywords is a very important factor.
In URL – Helps a lot to rank well but keyword should
be in the other parts of the document. It should not be over optimized
else you might be penalized.
Density – It is a measure to check the relevance of
the web content. Keep less than 10% keyword density. Upto 7-8% for
targeted 2-3 keywords and 1-2% for minor or secondary keywords on a
In the beginning of the document – It is a good
practice to have the keyword in first 25-50 words of the document. Be it
a table or a paragraph, try to keep it in the beginning of the
In Alt Tags – Label images on your page with ALT/TITLE tag filled with some keywords as spiders do read these tags.